Opportunity cost Principle
Opportunity costs are cash outflows prevented by taking one course of action instead of another. They include returns, which the entrepreneur could have earned in …
Read MBA, BBA, B.COM Notes
Opportunity costs are cash outflows prevented by taking one course of action instead of another. They include returns, which the entrepreneur could have earned in …
Business firms are a combination of manpower, financial, and physical resources which help in making managerial decisions. Societies can be classified into two main categories …
Many new subjects have evolved in recent years due to the interaction among basic disciplines. While there are many such new subjects in natural and …
Managerial economics is a discipline which deals with the application of economic theory to business management. It deals with the use of economic concepts and …
Understanding internet Audience Step 1: Understanding Google Analytics Life changed for digital marketers in 2005 when Google acquired Urchin and created the freemium web analytics …
Key Technology 1: The Ongoing Rise of Machine Learning Through 2018 we expect to see much more use of machine learning. Already the photo app …
5 Online Research Methods and Techniques: Researchers and statisticians collect data from respondents using various online research techniques. They are often called internet research or …
Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Traditionally the off-line world would employ a marketing communications mix …
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing …
Regardless of the specific kind of e-CRM solutions being sought, some managers deliberately add an extra ‘P’ to their marketing mix to help keep sound …