Selling vs. Marketing
Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; …
Read MBA, BBA, B.COM Notes
Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; …
The Marketing Environment includes the internal factors (employees, customers, shareholders, retailers & distributors, etc.) and the External factors (political, legal, social, technological, economic) that surround …
Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs …
Scope of consumer behavior Consumer behavior and marketing Management Effective business managers realise the importance of marketing to the success of their firm. A sound …
Market Segmentation: Concept Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, …
Concept of Product The product is the most tangible and important single component of the marketing programme. The product policy and strategy is the cornerstone …
Industrial goods are any goods that are bought and used for industrial and business use. They are made up of machinery, manufacturing plants, raw materials, …
Product planning and development is the critical journey a product takes from conception through to sales. While product planning and development is an integral part …
The Packaging refers to all those activities related to designing, evaluating and producing the container for a product. Simply, the box-like container, wherein the product …
Brand names and trademarks are valuable assets to a business. Often a brand or trademark becomes synonymous with the product. For example Xerox (R) is …