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Tag: Advertising and Brand Management

Need for Balanced Scorecard

The balance scorecard is used as a strategic planning and a management technique. This is widely used in many organizations, regardless of their scale, to align the organization’s performance to […]

Strategy Evaluation

Strategy Evaluation is as significant as strategy formulation because it throws light on the efficiency and effectiveness of the comprehensive plans in achieving the desired results. The managers can also […]

Vertical Integration

Specifically, vertical integration occurs when a company assumes control over several production or distribution steps involved in the creation of its product or service. Vertical integration can be carried out […]

Creating Corporate Value and the Issue of Relatedness

Creating Corporate Value Leadership brainstorming Refinement Team brainstorming Collation and refinement Feedback cycle Adoption Let me take you through the process, step by step. Leadership Brainstorming Firstly, the directors were […]

Diversification Strategies

Diversification strategy probably takes place, when company or business organizations introduce a new product in the market. These strategies are known as diversification strategies. There are three types of diversification […]

Porter’s Generic Strategies

The no-frills operators have opted to cut costs to a minimum and pass their savings on to customers in lower prices. This helps them grab market share and ensure their […]

Grand Strategies

The Grand Strategies are the corporate level strategies designed to identify the firm’s choice with respect to the direction it follows to accomplish its set objectives. Simply, it involves the decision of […]

Concept of Value Chain

Manufacturing companies create value by acquiring raw materials and using them to produce something useful. Retailers bring together a range of products and present them in a way that’s convenient […]

Strategic Analysis and Choice

The first step in evaluating and choosing a strategy is to review the results of the strategic situation assessment consisting of an analysis of the general, industry, and internal environments, […]

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