Approaches to Studying Consumer Behaviour
by Last updated on November 29th, 2019 at 02:38 pmThere are two broad approaches to the study of consumer behavior: Managerial Approach Holistic Approach A managerial …
Read MBA, BBA, B.COM Notes
Last updated on November 29th, 2019 at 02:38 pmThere are two broad approaches to the study of consumer behavior: Managerial Approach Holistic Approach A managerial …