After Sales Service
After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization. The needs and demands …
Read MBA, BBA, B.COM Notes
After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization. The needs and demands …
Most of the time marketers give more importance to activities like market research, product management, promotion and distribution. These are considered important aspects of marketing …
Price is the only element of marketing mix that helps in generating income. Therefore, a marketer should adopt a well-planned approach for pricing decisions. The …
Discounts A rebate is a refund or return on the purchase of goods or services. A rebate is returned to the customer after the amount …
A distribution channel (also called a marketing channel) is the path or route decided by the company to deliver its good or service to the …
Dominant factors affecting channel selection: Factors Related to Products Product is a prime factor in channel selection. Product-related factors are among most relevant and powerful …
Retailer A retailer is one who retails the item which means, he sells directly to the end customer. A retailer is the one who is …
Promotion is a type of communication between the buyer and the seller. The seller tries to persuade the buyer to purchase their goods or services …
Promotion Mix is the combination of various tools employed by the company in the advancement of the product in the market, raising its market share …
Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The …