Market Segmentation: Concept and Importance
Market Segmentation: Concept Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, …
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Market Segmentation: Concept Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, …
Concept of Product The product is the most tangible and important single component of the marketing programme. The product policy and strategy is the cornerstone …
Industrial goods are any goods that are bought and used for industrial and business use. They are made up of machinery, manufacturing plants, raw materials, …
Product planning and development is the critical journey a product takes from conception through to sales. While product planning and development is an integral part …
The Packaging refers to all those activities related to designing, evaluating and producing the container for a product. Simply, the box-like container, wherein the product …
Brand names and trademarks are valuable assets to a business. Often a brand or trademark becomes synonymous with the product. For example Xerox (R) is …
After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization. The needs and demands …
Most of the time marketers give more importance to activities like market research, product management, promotion and distribution. These are considered important aspects of marketing …
Price is the only element of marketing mix that helps in generating income. Therefore, a marketer should adopt a well-planned approach for pricing decisions. The …
Discounts A rebate is a refund or return on the purchase of goods or services. A rebate is returned to the customer after the amount …