Distribution Channels: Concept and Role
A distribution channel (also called a marketing channel) is the path or route decided by the company to deliver its good or service to the …
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A distribution channel (also called a marketing channel) is the path or route decided by the company to deliver its good or service to the …
Dominant factors affecting channel selection: Factors Related to Products Product is a prime factor in channel selection. Product-related factors are among most relevant and powerful …
Retailer A retailer is one who retails the item which means, he sells directly to the end customer. A retailer is the one who is …
Promotion is a type of communication between the buyer and the seller. The seller tries to persuade the buyer to purchase their goods or services …
Promotion Mix is the combination of various tools employed by the company in the advancement of the product in the market, raising its market share …
Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The …
It is Pervasive Goals of advertising apply to all types of organizations, for-profit as well as not-for-profit advertisers: Army advertises to increase recruits, Hindu Religious …
Personal selling happens when companies and business firms send out their salesmen to use the sale force and sell the products and services by meeting …
International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services …
International marketing environment is a set of controllable (internal) and uncontrollable (external) forces or factors that affect international marketing. International marketing mix is prepared in …