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Invention Vs Innovation

We all are aware of the fact that nothing is permanent in this world, neither products nor technology. As day by day, improvements and updation are made in technology, leading […]

Market segmentation, Targeting and Positioning

Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, gender etc), geographic, psychographics (lifestyle, behaviour) etc. Segmentation […]

Demand Forecasting

Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. Forecasting and estimation are interchangeable terms that basically […]

consumer and Organization Buying Behavior

Consumer Buying Behavior Consumer buying behavior is the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before buying a product. The study […]

Understanding Marketing Environment

The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the micro-environment and the macro-environment. Why are they important? Well marketers build […]

Concept of Marketing Mix

Marketing Mix is a tool which a marketer uses to formulate a product/service offer for customers. Marketing mix is done using the 4Ps of marketing – Product, Place, Price, Promotion […]

Marketing management process: An Overview

The marketing process is a process of analyzing the opportunities in the market, selection of the target markets, and development of the Marketing Mix and management of the marketing efforts. […]

Concept of Customer Value

Introduction We are living in a world that is most unstable and dynamic. World is not only changing but the rate of change is accelerating. We are experiencing change in […]

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