Concept of Marketing Mix
by Marketing Mix is a tool which a marketer uses to formulate a product/service offer for customers. Marketing mix is done using the 4Ps of marketing …
Tag: Dr. A.P.J. Abdul Kalam Technical University (AKTU) MBA NOTES
Marketing management process: An Overview
The marketing process is a process of analyzing the opportunities in the market, selection of the target markets, and development of the Marketing Mix and …
Concept of Customer Value
Introduction We are living in a world that is most unstable and dynamic. World is not only changing but the rate of change is accelerating. …
Marketing Philosophies
There are five marketing concepts. A company should choose the right one according to their and their customers’ needs. Production Concept Product Concept Selling Concept …