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Tag: Financial Management

Marketing management process: An Overview

The marketing process is a process of analyzing the opportunities in the market, selection of the target markets, and development of the Marketing Mix and management of the marketing efforts. […]

Concept of Customer Value

Introduction We are living in a world that is most unstable and dynamic. World is not only changing but the rate of change is accelerating. We are experiencing change in […]

Marketing Philosophies

There are five marketing concepts. A company should choose the right one according to their and their customers’ needs. Production Concept Product Concept Selling Concept Marketing Concept Social Marketing Concept […]

Meaning and Scope of Marketing

In today’s world of marketing, everywhere you go you are being marketed to in one form or another. Marketing is with you each second of your walking life. From morning […]