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Tag: GGSIPU MBA NOTES

Concept of Strategy

 Strategic management is the process in which an organization develops and implements plans that espouse the goals and objectives of that organization. The process of strategic management is a continuous […]

Expert Systems

What are Expert Systems? The expert systems are the computer applications developed to solve complex problems in a particular domain, at the level of extra-ordinary human intelligence and expertise. Characteristics […]

Decision Support Systems

A decision support system (DSS) is a computerized information system used to support decision-making in an organization or a business. A DSS lets users sift through and analyze massive reams […]

HRM Competencies

A competency is the combination of knowledge, skill, and/or ability one needs to successfully perform a job function. There are general and technical competencies, and both are required for each […]

Invention Vs Innovation

We all are aware of the fact that nothing is permanent in this world, neither products nor technology. As day by day, improvements and updation are made in technology, leading […]

Market segmentation, Targeting and Positioning

Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, gender etc), geographic, psychographics (lifestyle, behaviour) etc. Segmentation […]

Demand Forecasting

Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. Forecasting and estimation are interchangeable terms that basically […]

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