Direct Investment
Direct investment, more commonly referred to as foreign direct investment (FDI), refers to an investment in a foreign business enterprise designed to acquire a controlling …
Read MBA, BBA, B.COM Notes
Direct investment, more commonly referred to as foreign direct investment (FDI), refers to an investment in a foreign business enterprise designed to acquire a controlling …
Manufacturing Manufacturing is the processing of raw materials into finished goods through the use of tools and processes. Manufacturing is a value-adding process allowing businesses …
According to Kotler, “Global marketing is concerned with integrating and standardizing marketing actions across a number of geographic markets.” According to Cateora, “International marketing is …
Marketing is a very important part of any organization. It is essentially the process of production, promotion, pricing and distribution of products and services, with …
Steps of International Marketing Management Process: Using Domestic Market to your Advantage Promoting your brand at global level takes a lot of effort and budget. …
Influence of physical environment on International Marketing Although the physical environment is not considered one of the core components of the SLEPT factors, it is …
The political and legal environment of the company’s home country, its host country and the general international environment also has important effects on the marketing …
Environmental Scanning The purpose of the scan is the identification of opportunities and threats affecting the global business for making strategic business decisions. As a …
The structure of financial markets can be studied from different angles, namely, functional, institutional, or sectoral. Accordingly, financial markets, institutions, and instruments can be classified …
The Prior Saving Theory regards saving as a prerequisite of investment, and stresses the need for policies to mobilize saving voluntarily for investment and growth. …