Market segmentation, Targeting and Positioning
by Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, gender etc), geographic, …
Tag: JIO PHONE
Demand Forecasting
Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. Forecasting and estimation …
consumer and Organization Buying Behavior
Consumer Buying Behavior Consumer buying behavior is the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before …
Understanding Marketing Environment
The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the micro-environment and the macro-environment. Why are …
Concept of Marketing Mix
Marketing Mix is a tool which a marketer uses to formulate a product/service offer for customers. Marketing mix is done using the 4Ps of marketing …
Marketing management process: An Overview
The marketing process is a process of analyzing the opportunities in the market, selection of the target markets, and development of the Marketing Mix and …
Concept of Customer Value
Introduction We are living in a world that is most unstable and dynamic. World is not only changing but the rate of change is accelerating. …
Marketing Philosophies
There are five marketing concepts. A company should choose the right one according to their and their customers’ needs. Production Concept Product Concept Selling Concept …
Meaning and Scope of Marketing
In today’s world of marketing, everywhere you go you are being marketed to in one form or another. Marketing is with you each second of …