Consumer behaviour; interdisciplinary approach
Economic Demand, Supply, Income, Purchasing Power Psychology Needs, Motivation, Personality, Perception, Attitudes, Learning Sociology Society, Social Class, Power, Esteem, Status Socio Psychology Group Behaviour, Group Influences, Conformity to group norms, […]
Consumer Involvement
The involvement theory is based on the concept that there are low and high involvement consumers and there are high and low involvement purchases. According to this theory consumers involvement […]
Diversity of Consumer Behaviour
Consumer: A person or individual who uses Goods or Services Behaviour: The way a person behaves toward other people or things. Consumer Market: “All the individuals and households who buy […]
Elementary Knowledge of Mudra Loan
Micro Units Development and Refinance Agency (which is MUDRA full form) Loan scheme under Pradhan Mantri Mudra Yojana (PMMY) is an initiative by Government of India that offers loans to […]
Elementary Knowledge of Stand-up India
The Stand up India scheme aims at promoting entrepreneurship among women and scheduled castes and tribes. The scheme is anchored by Department of Financial Services (DFS), Ministry of Finance, Government […]
Schemes of Union Government and it’s initiative on ATMANIRBHAR Bharat and Vocal for LOCAL
Atmanirbhar Bharat, which translates to ‘self-reliant India’ or ‘self-sufficient India’, is a term used by the Prime Minister of India Narendra Modi in relation to economic development in country. The […]
Social benefits and incentives for small industry in India
Benefits of SSI To create more employment opportunities. To help develop the rural and less developed regions of the economy. To reduce regional imbalances. To ensure optimum utilization of unexploited […]
Role and functions of measure support institutions such as SIB, CSIO, SSDO, SISIs etc.
SIB Small Scale Industries Board: It was established in 1954 to provide effective coordination and inter- institutional linkages for the benefit of small-scale sector. It consists of the following members: […]
Payment Through Net Banking
Online banking, also known as internet banking or web banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of […]
