Setting Advertisement Objectives
Before carrying out specific advertising strategies and implementing advertising campaigns, objectives must be set. Without clearly defining the aims of advertising, it will be hard to attain effective advertising. We […]
Nature & Scope of Advertising Management
Advertising Advertising is the means of informing and influencing a vast audience to buy a product or service through visual, oral or written messages. Advertising can be described as a […]
Green IT initiative
In recent years, an emerging trend in corporate culture has executives and other decision-makers seeing green — in more ways than one. So-called Green Information Technology (IT) initiatives have been […]
Kyoto Protocol and Clean Development Mechanism
The Kyoto Protocol to the United Nations Framework Convention on Climate Change (UNFCCC) was adopted by more than 150 countries at the third session of the Conference of the Parties […]
Valuation of a Business
There are many reasons to have an up-to-date business valuation. For example: You may need to sell the business due to retirement, health, divorce, or for family reasons. You may need debt or equity financing for […]
Need for Balanced Scorecard
The balance scorecard is used as a strategic planning and a management technique. This is widely used in many organizations, regardless of their scale, to align the organization’s performance to […]
Strategy Evaluation
Strategy Evaluation is as significant as strategy formulation because it throws light on the efficiency and effectiveness of the comprehensive plans in achieving the desired results. The managers can also […]
Vertical Integration
Specifically, vertical integration occurs when a company assumes control over several production or distribution steps involved in the creation of its product or service. Vertical integration can be carried out […]
Creating Corporate Value and the Issue of Relatedness
Creating Corporate Value Leadership brainstorming Refinement Team brainstorming Collation and refinement Feedback cycle Adoption Let me take you through the process, step by step. Leadership Brainstorming Firstly, the directors were […]
