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Setting Advertisement Objectives

Before carrying out specific advertising strategies and implementing advertising campaigns, objectives must be set. Without clearly defining the aims of advertising, it will be hard to attain effective advertising. We […]

Nature & Scope of Advertising Management

Advertising Advertising is the means of informing and influencing a vast audience to buy a product or service through visual, oral or written messages.​ ​Advertising can be described as a […]

Green IT initiative

In recent years, an emerging trend in corporate culture has executives and other decision-makers seeing green — in more ways than one. So-called Green Information Technology (IT) initiatives have been […]

Need for Balanced Scorecard

The balance scorecard is used as a strategic planning and a management technique. This is widely used in many organizations, regardless of their scale, to align the organization’s performance to […]

Strategy Evaluation

Strategy Evaluation is as significant as strategy formulation because it throws light on the efficiency and effectiveness of the comprehensive plans in achieving the desired results. The managers can also […]

Vertical Integration

Specifically, vertical integration occurs when a company assumes control over several production or distribution steps involved in the creation of its product or service. Vertical integration can be carried out […]

Creating Corporate Value and the Issue of Relatedness

Creating Corporate Value Leadership brainstorming Refinement Team brainstorming Collation and refinement Feedback cycle Adoption Let me take you through the process, step by step. Leadership Brainstorming Firstly, the directors were […]

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