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Customer Relationship Management

Business people started using the term Customer Relationship Management (CRM) since the early 1990s when the concept of business started to change from being transactional to relational. CRM directly contributes […]

Franchising Decisions

A contractual agreement between a franchisor (a manufacturer, wholesaler, or service sponsor) and a retail franchise, allowing the franchisee to conduct a certain form of business under an establishment name […]

Retail Location

Silicon valley is a mindset; not a location. − Reid Hoffman (Co-Founder, LinkedIn) Before visiting a mall or a shop, the first question that arises in consumers’ mind is, “How […]

Need for Balanced Scorecard

The balance scorecard is used as a strategic planning and a management technique. This is widely used in many organizations, regardless of their scale, to align the organization’s performance to […]

Strategy Evaluation

Strategy Evaluation is as significant as strategy formulation because it throws light on the efficiency and effectiveness of the comprehensive plans in achieving the desired results. The managers can also […]

Vertical Integration

Specifically, vertical integration occurs when a company assumes control over several production or distribution steps involved in the creation of its product or service. Vertical integration can be carried out […]

Creating Corporate Value and the Issue of Relatedness

Creating Corporate Value Leadership brainstorming Refinement Team brainstorming Collation and refinement Feedback cycle Adoption Let me take you through the process, step by step. Leadership Brainstorming Firstly, the directors were […]

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