CONTEMPORARY MARKETING TRENDS
These are the following contemporary marketing trends:-
- Social Media Automation
It is difficult today to know everywhere potential customers may be. While Facebook is certainly the largest platform, a lot of professionals and businesses have presences on Twitter, Instagram, and, of course, LinkedIn. Maintaining a strong and constant presence on all of these is pretty critical, especially for start-ups and small businesses.
- Native Advertising Will Expand
Surprisingly, many marketers are really not familiar with native advertising and rarely use it. They are missing an opportunity to get their brands in front of potential customers. Basically, native advertising is defined as an ad that looks just like the platform content in which it is placed. There are several ways to do this.
(1)Businesses can write content for trade and/or niche journals and pay to have it placed within the content of those journals, rather than on the sides, etc. as actual advertisements. Usually, the word “sponsored” will appear somewhere at the top of the article, but it looks just like any other article in the journal.
(2)Social media ads on a Facebook wall, for example, can also look just like another post.
(3)In-Ad Feeds are yet another example. A reader finishes and news article from an online outlet and at the bottom of the article are a number of other options for reading selection. Many, however, are promotional.
- Live-Streaming Will Take Off
Cable TV subscribers are diminishing. Why? Because they get their news, their TV shows, and movies online. And social media networks are already launching their own versions of live streaming – Facebook Live, Periscope from Twitter, Market and Blab are all current examples. Where subscribers go, so go marketers. A smart one will develop live streaming marketing strategies soon.
- Targeted Messaging Apps
Mobile is the current face of social media and both B2C and B2B customers are on the go and on mobile most of their days. For brands to be able to communicate with individual customers via messaging apps can be quite a boost to marketers. The key, of course, will be to custom-fit those messages to individual customers based on their specific needs/problems. But many believe that when the technology solves the custom-fitting, customer retention rates may greatly increase. Social media marketers will want to keep updated on progress here.
- Technology Will Enhance Personalization
Big data has big rewards if used correctly. And one of the things that data science and analytics are bringing to marketing is the targeting of promotional content to people who may have an interest in the products or services that a brand offers. Data reporting developments throughout 2017 will allow marketers to do much more relative to reaching their target audiences.
- Real-Time Customer Interaction Via social Media
Brands have come to realize that customer issues with their products or services can easily become public on social media. To retain customers/clients and to prevent reputation injury, brands are using social monitoring tools in order to “jump” on any feedback and/or comments that may appear. This will only become a more prevalent practice in years to come. Even Facebook is now awarding “badges” to companies that give quick responses to their customers. Marketers will need to expand their “social care” solutions in 2017.
- Social Media Channels Will Continue to Change
They are in competition with one another just as brands are in competition. And in that competition, platforms will continue to find new ways to improve user experiences. Snap Chat will develop a search feature so users do not have to try and figure out the “handles” of those they wish to follow; Facebook’s news curation will continue to evolve from what it currently is. As many points out, it becomes an “echo chamber” for what users already believe and support – this may change somewhat as we move through 2017, though users will always have the option to block and to determine what shows up in their feeds.
IDENTIFIED ISSUES IN MARKETING
Technological advancement has dramatically changed the world in many aspects. These include mobile Internet devices, extensive amount of advertisements, and higher degree of global competition. In particular, such advancement in technology has provided tremendous amount of information to customers which allowed customers to have better and easier access to information. Given this factor, marketers have encountered greater challenges in tailoring their message to their targeted audience groups. Although marketers are to deliver promotional messages to their targeted audience groups, consumers may not perceive the same message as it was intended to be delivered. In other words, the effectiveness of conventional marketing activities diminishes as the amount of information given to customers increases with various technological advancements. Therefore, marketing efforts must be tailored to specific groups of audience or consumers.
The following are identified marketing issues:
- The development and issues with Internet marketing and e-commerce businesses,
- Identified marketing trends – The Integration of Information Technology,
- Contemporary Marketing is driven by Extensive Data.
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