Marketing of Services 5th Semester AKTU BBA Notes

Marketing of Services 5th Semester AKTU BBA Notes

Human Resource Strategies for Customer Oriented Service Delivery

Human Resource Strategies for Customer Oriented Service Delivery

Distinction between Core, Facilitating, and Support Services

Distinction between Core, Facilitating, and Support Services

Service Quality, Concepts, Different Types, Determinants

Service Quality, Concepts, Different Types, Determinants

Services Marketing Myopia, Concepts, Effects, Strategies, Role, Importance and Causes

Services Marketing Myopia, Concepts, Effects, Strategies, Role, Importance and Causes

Key differences between Organized vs Unorganized Retail in India

Key differences between Organized vs Unorganized Retail in India

Retail Formats: Store-based (Department Stores, Supermarkets, Discount Stores) and Non-store based (e-retail, Vending, Direct Selling)

Retail Formats: Store-based (Department Stores, Supermarkets, Discount Stores) and Non-store based (e-retail, Vending, Direct Selling)

BMBMK04 Services and Retail Marketing 4th Semester AKTU MBA Notes

BMBMK04 Services and Retail Marketing 4th Semester AKTU MBA Notes

Interactive Marketing, Elements, Types, Strategies, Advantages, Disadvantages

Interactive Marketing, Elements, Types, Strategies, Advantages, Disadvantages

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