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Tag: ipu notes

HRM/U3 Topic 2 Career Development Initiative

A career development plan is totally different from a performance appraisal. Performance appraisals focus on your supervisor? perception of your contributions and your developmental needs over the course of the […]

HRM/U3 Topic 1 Recruitment, Selection

Recruitment and Selection is an important operation in HRM, designed to maximize employee strength in order to meet the employer’s strategic goals and objectives. It is a process of sourcing, […]

OM/U4 Topic 2 ISO (9000& 14000 Series)

ISO (9000& 14000 SERIES) The International Organization of Standardization (ISO) is a worldwide federation consisting of member bodies from 91 countries, which promotes the development of international manufacturing, trade and […]

M/U4 Topic 7 Introduction to Marketing Analytics

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus […]

M/U4 Topic 6 Ethical Issue in Marketing

Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. Parties involved in marketing transactions have a set of expectations about how the business relationships […]

M/U4 Topic 5 Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s […]

M/U4 Topic 4 Green Marketing

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced in […]

M/U4 Topic 3 Social Marketing

Definition:-Social marketing is the use of commercial marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live. It is […]

M/U4 Topic 2 Rural Marketing

Definitions: Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, […]