IM/U4 Topic 2 Price and Non-Price Factors
Very often, importers in developed countries do not have adequate confidence in the quality of goods produced in India and developing countries. For example, Indians had to sell their storage […]
IM/U4 Topic 4 International Pricing Strategies
International Pricing is often considered the most critical and complex issue in international marketing. When talking about the price of a product, it is important to notice that it is […]
IM/U4 Topic 5 Dumping and Price Distortion
DUMPING Dumping is an international price discrimination in which an exporter firm sells a portion of its output in a foreign market at a very low price and the remaining […]
IM/U4 Topic 6 Counter Trade Legal and Ethical Issues in International Marketing
Countertrade is a reciprocal form of international trade in which goods or services are exchanged for other goods or services rather than for hard currency. This type of international trade […]
IM/U4 Topic 7 Nature of International Business Disputes and Proposed Action
A lot of good came out of globalization in business and trade, giving rise to what is now known as the “global marketplace”. The globalization of markets and competition was […]
IM/U4 Topic 8 Legal Concepts Relating to International Business
International Business is a term used to describe all commercial transactions (investments, sales, private and governmental transactions, transportation and logistics) that take place between two or more nations or two […]
IM/U3 Topic 1 International Product Policy
International Product Policy: The Basic Product Many German companies are actively selling their products into global markets, and they are successful in the globalization business. For many years, Germany has […]
IM/U3 Topic 2 Product Planning in International Markets
INTERNATIONAL PRODUCT PLANNING A proper plan should be framed in respect of products to be exported. New products should be produced on a larger-scale to answer foreign demand. Supply of […]
IM/U3 Topic 3 Packaging and Labelling
Packaging Packaging is the other side of the product identification. Traditionally, the function of packaging was to protect goods. However, it is a promotional tool and the major image builder […]
IM/U3 Topic 4 International Product Life Cycle
The International Product Life Cycle Theory was authored by Raymond Vernon in the 1960s to explain the cycle that products go through when exposed to an international market. The cycle […]
IM/U3 Topic 5 Branding decisions in International Markets: Standardization vs. Adaptation
Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before going into the four branding […]
IM/U3 Topic 6 Protecting Brand Names
A well-defined, recognized and respected business brand is a substantial asset for any company. Business leaders should spare no expense or energy in aggressively defending their brand from infringement. This […]
CCB/U4 Topic 1 Cyber threats in Cloud Computing
Data breaches. The risk of a data breach is not unique to cloud computing, but it consistently ranks as a top concern for cloud customers. Human error. According to Jay Heiser, research vice […]
CCB/U4 Topic 2 Application Security Web Application
Web application security is a central component of any web-based business. The global nature of the Internet exposes web properties to attack from different locations and various levels of scale […]
CCB/U4 Topic 3 Attack Methods in cloud computing
Cloud malware injection attacks Malware injection attacks are done to take control of a user’s information in the cloud. For this purpose, hackers add an infected service implementation module to […]
CCB/U4 Topic 4 Web Application Security
Web application security is the process of protecting websites and online services against different security threats that exploit vulnerabilities in an application’s code. Common targets for web application attacks are […]
