Marketing Management Maa Shakumbhari University Saharanpur BBA 2nd Sem Notes
Marketing Management Maa Shakumbhari University Saharanpur BBA 2nd Sem Notes
Read MBA, BBA, B.COM Notes
Marketing Management Maa Shakumbhari University Saharanpur BBA 2nd Sem Notes
Key differences between Organized vs Unorganized Retail in India
Retail Formats: Store-based (Department Stores, Supermarkets, Discount Stores) and Non-store based (e-retail, Vending, Direct Selling)
Sustainability in Retailing, Future Trends, Key Metrics,
AI/ML in Retail, Functions, Customer Behavior Analysis
Analytics in Retailing, Uses, Components, Challenges
Omni Channel Retail, Strategies, Challenges, Future Trends, Performance Metrics
Direct-to-Consumer (D2C) Channels, Importance, Strategies, Role of Technology, Impact, Key Metrics, Example, Challenges
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