Growth and Benefits of Direct Marketing
Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location. Direct …
Read MBA, BBA, B.COM Notes
Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location. Direct …
Market based Pricing Market-based pricing is the act of setting prices that are closely aligned with the current market prices of similar products. If a …
The objectives and functions of packaging have clearly demonstrated the importance of packaging in modern marketing setting. To get all these benefits, the packaging must …
Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value pricing is customer-focused pricing, …
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other …
A market includes large number of buyers with different interests, tastes, age, sex, habits etc. In case of a movie, some people like action movies, …
Crowdfunding refers to the practice of funding a project by raising money from a large group of people. It is relevant for a particular cause. …
Angel investors, often referred to as private investors, are affluent individuals who provide capital to startup companies or entrepreneurs in exchange for ownership or convertible …
Capital Asset Pricing Model, Assumptions, Importance
Strategic choice is a systemic theory of strategy. This theory is built on a notion of interaction in which organizations adapt to their environment in …