Market based Pricing, Competitor based Pricing
Market based Pricing Market-based pricing is the act of setting prices that are closely aligned with the current market prices of similar products. If a business creates products that are […]
Requirement of Good packaging
The objectives and functions of packaging have clearly demonstrated the importance of packaging in modern marketing setting. To get all these benefits, the packaging must be certainly attractive, protective, economical, […]
Value based Pricing, Cost based Pricing
Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value pricing is customer-focused pricing, meaning companies base their pricing […]
Brand Types
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in […]
Factors influencing Market segmentation
A market includes large number of buyers with different interests, tastes, age, sex, habits etc. In case of a movie, some people like action movies, others may like romantic or […]
Crowdfunding
Crowdfunding refers to the practice of funding a project by raising money from a large group of people. It is relevant for a particular cause. It is a way of […]
Angel Investing
Angel investors, also called private investors, are wealthy individuals who infuse a startup company or an entrepreneur with cash or capital in exchange for ownership or convertible debt because they […]
Common myths to becoming to entrepreneur and how to overcome them
Entrepreneurship can be taught, it should be taught and it is being taught. After 50 years of a flawed model focused on churning out executives for large corporations, colleges and universities […]
Portfolio Tools: Capital Asset Pricing Model
The Capital Asset Pricing Model (CAPM) is a model that describes the relationship between expected return and risk of investing in a security. It shows that the expected return on […]
