Growth and Benefits of Direct Marketing
by Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location. Direct …
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Market based Pricing, Competitor based Pricing
Market based Pricing Market-based pricing is the act of setting prices that are closely aligned with the current market prices of similar products. If a …
Requirement of Good packaging
The objectives and functions of packaging have clearly demonstrated the importance of packaging in modern marketing setting. To get all these benefits, the packaging must …
Value based Pricing, Cost based Pricing
Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value pricing is customer-focused pricing, …
Brand Types
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other …
Factors influencing Market segmentation
A market includes large number of buyers with different interests, tastes, age, sex, habits etc. In case of a movie, some people like action movies, …
Crowdfunding
Crowdfunding refers to the practice of funding a project by raising money from a large group of people. It is relevant for a particular cause. …
Angel Investing
Angel investors, also called private investors, are wealthy individuals who infuse a startup company or an entrepreneur with cash or capital in exchange for ownership …
Common myths to becoming to entrepreneur and how to overcome them
Entrepreneurship can be taught, it should be taught and it is being taught. After 50 years of a flawed model focused on churning out executives for …
Portfolio Tools: Capital Asset Pricing Model
The Capital Asset Pricing Model (CAPM) is a model that describes the relationship between expected return and risk of investing in a security. It shows …