KMB201 Business Environment
by PLEASE SHARE This website with your FRIENDS, JUNIORS & SENIORS Unit 1 Introduction {Book} 1 Business Meaning, Definition, Nature & Scope VIEW 2 Objectives …
Tag: MARKETING
Changing Behavior through Counseling
Precontemplation. In this stage, we’ve either literally never thought about needing to change a particular behavior or we’ve never thought about it seriously. Often we …
Counseling Skills
Professional counseling can take the form of: Individual counseling is the most common type of counseling that focuses on the growth and mental health of …
Item Analysis and Test Standardization
Item Analysis is an important (probably the most important) tool to increase test effectiveness. Each items contribution is analyzed and assessed. To write effective items, …
Microblogging, Mobile Computing
Micro Blogs Micro blogging refers to a type of blogging that uses very quick, small and short messages either in audio, text or video forms. …
Social Media Marketing: Meaning, Scope and Importance
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns …
e-CRM
Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers – a business’ greatest asset. By providing the means to manage and …
Integrated internet Marketing Communications (IIMC)
As search engines continue to change, so, too, must our strategies for maintaining powerful online presences. Gone are the days where little one-off marketing techniques …
Site Design and Structure
A Web page’s structural elements are the basic parts that Internet users often expect to see when they visit a website. Understanding the location and …
Price and Pricing Decision for Business Markets: Factor influencing Pricing of New Products
Product Cost: The most important factor affecting the price of a product is its cost. Product cost refers to the total of fixed costs, variable …