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Tag: MARKETING

BTC/U4 Topic 3 Counseling Skills

Professional counseling can take the form of: Individual counseling is the most common type of counseling that focuses on the growth and mental health of an individual. Couples or marriage […]

IM/U3 Topic 8 e-CRM

Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers – a business’ greatest asset. By providing the means to manage and coordinate customer interactions, CRM helps […]

IM/U2 Topic 5 Site Design and Structure

A Web page’s structural elements are the basic parts that Internet users often expect to see when they visit a website. Understanding the location and purpose of the main structures […]

SM/U2 Topic 11 Value Chain Analysis

Value chain analysis is a process of dividing various activities of the business in primary and support activities and analyzing them, keeping in mind, their contribution towards value creation to […]

SM/U4 Topic 10 McKinney’s 7s Framework

McKinsey 7s model is a tool that analyzes firm’s organizational design by looking at 7 key internal elements: strategy, structure, systems, shared values, style, staff and skills, in order to […]