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Tag: MARKETING

Changing Behavior through Counseling

Precontemplation. In this stage, we’ve either literally never thought about needing to change a particular behavior or we’ve never thought about it seriously. Often we receive ideas about things we […]

Counseling Skills

Professional counseling can take the form of: Individual counseling is the most common type of counseling that focuses on the growth and mental health of an individual. Couples or marriage […]

Item Analysis and Test Standardization

Item Analysis is an important (probably the most important) tool to increase test effectiveness. Each items contribution is analyzed and assessed. To write effective items, it is necessary to examine […]

Microblogging, Mobile Computing

Micro Blogs Micro blogging refers to a type of blogging that uses very quick, small and short messages either in audio, text or video forms. As the name implies, the […]

Social Media Marketing: Meaning, Scope and Importance

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a […]

e-CRM

Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers – a business’ greatest asset. By providing the means to manage and coordinate customer interactions, CRM helps […]

Site Design and Structure

A Web page’s structural elements are the basic parts that Internet users often expect to see when they visit a website. Understanding the location and purpose of the main structures […]

GGSIPU (MS232) Team Building

  UNIT 1 Workgroup vs. Groups [Book]   1 Transforming Groups to Teams VIEW 2 Types of Team VIEW 3 States of Team Building and its Behavioral Dynamics VIEW 4 […]

GGSIPU (MS218) Business Marketing

  UNIT 1 Introduction to Business Markets [Book Link]   1 Nature and Scope of Business Markets VIEW 2 Understanding Business Markets VIEW 3 Evolution of Business Markets in India […]

Value Chain Analysis

Value chain analysis is a process of dividing various activities of the business in primary and support activities and analyzing them, keeping in mind, their contribution towards value creation to […]

Resource Based View (RBW) Analysis

The resource-based view (RBV) is a model that sees resources as key to superior firm performance. If a resource exhibits VRIO attributes, the resource enables the firm to gain and […]

Environmental Scanning: Factors Considered, Approaches

Organizational environment consists of both external and internal factors. Environment must be scanned so as to determine development and forecasts of factors that will influence organizational success. Environmental scanning refers to […]

McKinney’s 7s Framework

McKinsey 7s model is a tool that analyzes firm’s organizational design by looking at 7 key internal elements: strategy, structure, systems, shared values, style, staff and skills, in order to […]