Last updated on February 24th, 2020 at 01:26 pm
| |
UNIT 1 {Book Link} |
|
| 1 |
Introduction to consumer Behavior (CB): Importance, |
VIEW |
| 2 |
Scope of consumer Behavior |
VIEW |
| 3 |
Need for studying consumer Behavior |
VIEW |
| 4 |
Consumer Research Process |
VIEW |
| |
UNIT 2 Consumer Models: {Book Link} |
|
| 1 |
Economic Model |
VIEW |
| 2 |
Psychoanalytic Model |
VIEW |
| 3 |
Sociological Model |
VIEW |
| 4 |
Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model |
VIEW |
| |
UNIT 3 {Book Link} |
|
| 1 |
Individual Determinates |
VIEW |
| 2 |
Perceptual process |
VIEW |
| 3 |
Consumer Learning process |
VIEW |
| 4 |
Consumer attitude formation |
VIEW |
| 5 |
Attitude Measurement |
VIEW |
| 6 |
Meaning and nature of personality, Self-Concept |
VIEW |
| |
UNIT 4 {Book} |
|
| 1 |
Influences & Consumer Decision making: Family |
VIEW |
| 2 |
Reference Group |
VIEW |
| 3 |
Personal, Social and cultural influence on CB |
VIEW |
| 4 |
Consumer Decision making process |
VIEW |
| 5 |
Consumer Communication process |
VIEW |
| 6 |
Consumer Satisfaction |
VIEW |
| |
UNIT 5 {Book} |
|
| 1 |
Industrial Buying Behaviour: Participants |
VIEW |
| 2 |
Characteristics of industrial markets |
VIEW |
| 3 |
Factors influencing industrial markets |
VIEW |
| 4 |
Stages of industrial buying process |
VIEW |
| 5 |
Customer and Marketing of services |
VIEW |
Like this:
Like Loading...
Related
Please upload syllabus of 4th semester of bba ccsu. It will be very helpful for me
are mem uploaded h phle se hi
sir very very helpful. make sure i will pay for this🖤
Please Share with your friends.