Branding and Branding strategies
by A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design …
Tag: consumer buying
Product Life cycle Concept & Strategies
The Product Life Cycle contains five distinct stages. For the four stages introduction, growth, maturity and decline, we can identify specific product life cycle strategies. These …
Product Differentiation
Product differentiation is a marketing strategy that strives to distinguish a company’s products or services from the competition. Successful product differentiation involves identifying and communicating …
Product Levels
Need: a lack of a basic requirement. Want: a specific requirement of products to satisfy a need. Demand: a set of wants plus the desire …