Agile Marketing
by Agile marketing is a tactical marketing approach in which teams identify and focus their collective efforts on high value projects, complete those projects cooperatively, measure …
Tag: AKTU
Growth and Benefits of Direct Marketing
Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location. Direct …
Market based Pricing, Competitor based Pricing
Market based Pricing Market-based pricing is the act of setting prices that are closely aligned with the current market prices of similar products. If a …
Requirement of Good packaging
The objectives and functions of packaging have clearly demonstrated the importance of packaging in modern marketing setting. To get all these benefits, the packaging must …
Designing the Channel Structure
It is very important that a distribution channel is properly aligned to satisfy the needs of channel members and also for the success of any …
Integration Strategies: Horizontal & Vertical
Integration Growth and expansion are the two needs of every firm, irrespective of its size and nature. Firms can grow and expand themselves by way …
Concentration Strategies
A growth strategy adopted by the company to concentrate by investing more resources in marketing and production of only one primary product or market. The …
Significance of Wage Differentials
Wage differential is a term used in labour economics to analyze the relation between the wage rate and the unpleasantness, risk, or other undesirable attributes …
Effective Appraisal System and Criteria (KRA, KSA, KPI)
Effective Performance appraisal is the process of reviewing an individual’s performance and progress in a job and assessing his potential. It is a systematic method …
ER-Model: Reduction of E-R Schema to Tables
A database that conforms to an E-R database schema can be represented by a collection of tables. For each entity set and for each relationship …