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Growth and Benefits of Direct Marketing

Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location. Direct marketing helps in building a […]

Requirement of Good packaging

The objectives and functions of packaging have clearly demonstrated the importance of packaging in modern marketing setting. To get all these benefits, the packaging must be certainly attractive, protective, economical, […]

Concentration Strategies

A growth strategy adopted by the company to concentrate by investing more resources in marketing and production of only one primary product or market. The benefits of the strategy are […]

Significance of Wage Differentials

Wage differential is a term used in labour economics to analyze the relation between the wage rate and the unpleasantness, risk, or other undesirable attributes of a particular job. A […]

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