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MM2/U4 Topic 9 Direct Marketing

Direct Marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct marketing does not involve advertisements […]

MM2/U4 Topic 8 Public Relations

Public relations (PR) is nothing but the practice of protecting as well as enhancing the reputation of any particular organization/firm or for that matter any individual. In today’s world of […]

MM2/U4 Topic 7 Fundamentals of Sales Promotion

Sales Promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period. Sales promotion activities […]

MM2/U4 Topic 6 Advertising Budget

An advertising budget is an estimate of a company’s promotional expenditures over a certain time period. More importantly, it is the money a company is willing to set aside to […]

MM2/U4 Topic 4 Promotion Mix

The Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and services. The fourth element of […]

MM2/U4 Topic 2 Communication Development Process

Marketing communications process consist of integrated activities in which the targeted audience is identified and a well-coordinated promotional program is prepared to generate the desired response from the audience. Most […]