Customer based Brand Equity
Imagine walking in aisle of a typical super market (Shaw’s, Costco etc) to purchase salt, there are many offerings but choice is “Morton”. It is …
Read MBA, BBA, B.COM Notes
Imagine walking in aisle of a typical super market (Shaw’s, Costco etc) to purchase salt, there are many offerings but choice is “Morton”. It is …
Distinctiveness has nothing to do with how a product functions or its selling propositions – it’s the elements of a brand that make it recognizable …