Segmentation, Targeting and Positioning: Introduction
SEGMENTATION Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other …
Read MBA, BBA, B.COM Notes
SEGMENTATION Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. In other …