Last updated on November 10th, 2020 at 01:48 pm

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UNIT 1 Introduction: {Book Link} |
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1 |
Role of Communication |
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Defining and Classifying Communication |
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Purpose of Communication |
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Process of Communication |
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Characteristics of Successful Communication |
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Importance of Communication in Management |
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Communication Structure of Organization |
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8 |
Communication in crisis |
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Barriers to Communication |
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UNIT 2 {Book Link} |
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1 |
Oral Communication: What is Oral Communication |
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Principles of Successful oral Communication |
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What is Conversation Control |
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Reflection and Empathy: Two Sides of effective oral Communication |
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Effective Listening: Non Verbal Communication |
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Written Communication: Purpose and Clarity |
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7 |
Principles of effective Writing |
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8 |
Approaches the Writing Process Systematically |
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The 3X3 writing process for Business Communication: Pre Writing – Writing – Revising |
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Specific writing Features: Coherence |
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11 |
Electronic Writing Process |
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UNIT 3 Business Letters and Reports {Book Link} |
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1 |
Introduction to Business Letters: Positive and Negative Messages |
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Writing Routine and Persuasive Letters |
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Writing Memos |
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What is a Report Purpose |
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Kinds and Objectives of Report writing |
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Presentation Skills: What is a Presentation elements of presentation designing a Presentation |
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Advanced Visual Support for Business Presentation Types of Visual Aid |
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UNIT 4 {Book Link} |
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1 |
Employment communication: Introduction |
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Writing CVs |
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Group Discussions |
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Interview Skills |
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Impact of Technological Advancement on Business Communication networks: |
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Intranet, Internet, E-mails |
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SMS, Teleconferencing, Video Conferencing |
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UNIT 5 {Book Link} |
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1 |
Group communication: Meetings, Planning Meetings, Objectives, Participants, Timing, Venue of meetings, Leading meetings |
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Media Management: The Press release Press Conference, Media Interviews, Seminars |
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Workshop, Conferences |
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4 |
Business etiquettes |
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