Multimedia Applications in Marketing and Advertising

In advertising, promoting products require an effective medium able to catch the interest of the targeted market.

Multimedia plays a vital role in advertising. The more forms of multimedia used, the higher the exposure of the product to the market thereby increasing sales, creating a huge influence in the market and gaining popularity.

Television, radio and print ads are the most common medium used, with one supporting the other. The advancement in the field of technology has created a positive impact in multimedia, creating a more entertaining and advanced modes of advertising ranging from print ads to interactive programs wherein human participation is required. All these lead to popularity of products in the market creating either a positive or a negative reaction from the consumers.

Advertising has changed a lot over the past couple of decades, and this is mainly due to the increased use of the internet in business. Multimedia plays a great and a vital role in the field of advertising. As whatever it is whether print or electronic advertisement, they first are prepared on the computer by using professionals’ software’s and then it is brought in front of the target audiences.

Some of different types of advertising are:

• Print advertising
• Radio (audio) advertising
• Television (video) advertising
• Digital advertising
  • Display Ads
  • Remarketing
  • Video
  • Social
  • Search
• Mobile advertising