Research Methodology 4th Semester MJPRU BBA NEP 2025-26 Notes
Research Methodology 4th Semester MJPRU BBA NEP 2025-26 Notes
Read MBA, BBA, B.COM Notes
Research Methodology 4th Semester MJPRU BBA NEP 2025-26 Notes
Validity of Scale, Types of Validity, Methods of Assessing Scale Validity, Factors Affecting Validity of a Scale, Applications of Validity in Research
Multidimensional Scales, Characteristics, Types, Advantages, Limitations, Applications
Uni-dimensional Scales, Characteristics, Types, Advantages, Limitations, Applications
Source of Primary Data Collection: Interviews, Focus Group Discussions, Observation, Survey Method
Basics of Research, Scope of Business Research, Purpose of Research, Types of Research, Steps in the Research Process
Determination of Sample Size, Factors Affecting, Methods, Consequences of Inadequate Sample Size
Primary Scales of Measurement: Nominal, Ordinal, Interval, Ratio
Measurement, Designing and Writing Items, Importance of Measurement in Research, Levels of Measurement, Characteristics of Good Measurement, Principles of Designing Measurement Items, Types of Measurement Items,
Questionnaire Designing, Concepts, Principles, Steps, Pilot Testing and Cautions
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