Role of innovation and creativity Industry and organizations
Innovation is the process of creating and implementing a new idea. It is the process of taking useful ideas and converting them into useful products; services or processes or methods of operation. These useful ideas are the result of creativity, which is the prerequisite for innovation. Creativity in the ability to combine ideas in a unique way or to make useful association among ideas. Creativity provides new ideas for quality improvement in organizations and innovation puts these ideas into action.
Depending on the nature of your business, you might already have a strong idea of how creativity and innovation benefit your company. If you’re anything like TruScribe, the line is direct: our creative output benefits our clients, which benefits us. However, maybe your company’s product isn’t as directly tied to creativity as ours. You’ve likely heard that increasing creative and innovative work can give your business a serious boost. Let’s explore how creativity and innovation can enhance business growth and development, no matter what industry you’re in.
Creativity and innovation lead to higher overall success in organizations, even more so than raw intelligence. Traditional companies and educational institutions tend to prize intelligence as the most important factor in problem solving. However, this preference might have been born out of ease rather than best practices.
After all, it is “easier to measure and manage” intelligence over creativity, which can be harder to identify. When creative thinking is prioritized, positive feedback is received, and encouragement is given to solve problems creatively, the company will see improvement.
Creativity and innovation within a well-run companies have always been recognized as a sure path to success. Stimulating creativity and exploring completely new and unknown before territories lead as result to increasing the productivity of the organisation. Encouraging the employees to think outside of the box and giving them time and resources to explore new areas for innovative ideas is the key to cost-effective business solutions.
Creativity improves the process of solving problems. It doesn’t matter if we’re talking about developing a new strategy or an innovative way to stay ahead of the competition. Creative problem solving gives that competitive edge that any business is striving to achieve.
Strategic Importance of Innovation:
For both established organisations as well as new organisations, innovation and change become important in a dynamic, changing environment. When a company fails to innovate and change as needed, its customers, employees and the community at large can all suffer. The ability to manage innovation and change is an essential part of a manager’s competencies.
Creative ideas and innovative approaches can come from almost anywhere- from your partners, customers, target groups, employees. They can bring you fresh perspectives and ideas, so show them that you’re listening and open to their feedback. That’s why it is important an open exchange of ideas to be supported and encouraged by the company.
Types of Innovation:
(ii) Process and
Technical innovation involves creation of new goods and services. Many technical innovations occur through research and development efforts intended to satisfy demanding customers who are always seeking, new, better, faster and/or cheaper products.
Process innovation involves creating a new way of producing, selling or distributing an existing good or service.
Administrative innovation occurs when creation of a new organisation design better supports the creation, production and delivery of goods and services.
The various types of innovation often go hand in hand. For example, the rapid development of business-to-business e-commerce represents process innovation. But this new process requires many technical innovations in computer hardware and software. Also, as firms began to use business to business e-commerce, administrative innovation soon followed. Further, implementation of process innovations necessitated organisational change. “Doing something new means doing something differently”. Thus, innovation and organisational change go hand in hand.
Create a Creative Workplace
Creative thinking can also lead to innovation that will grow your business through increased productivity. When you “focus on what things you can streamline and what things you need to cut out” while keeping the systems that perform well, you’ll build a simpler, more efficient workplace. Creative thinking lets you come up with ideas that will excite and motivate your team.
Reach New Heights
Creativity and innovation can be the pathways for your business to reach new heights of product value, process improvement, productivity, marketing success, and internal harmony. The creative process can lead to novel ideas and concepts. This is especially true when the divergent thinking it requires is complemented by conventional convergent thought,
When a diverse, cross-functional team looks to innovate through implementation of creative ideas, they’ll work more effectively, flexibly, and with a greater sense of unity. From product designs that are miles ahead of the competition to minor office changes, any new improvement to your business is an innovation. This process doesn’t happen just once, either.