Off-page SEO is one of the most important parts of a successful strategy.
If you want to rank your site on Google and increase your brand’s visibility and organic search traffic in 2020, you need to be looking beyond your own site.
Off-page SEO, in short, covers all SEO tactics that take place outside of your own website.
It is often thought to just be link building, but in reality, there are far more off-page SEO tactics that you should be using if you want to gain a competitive advantage.
Tactics such as brand building, citation building, content marketing, social media, and more all play an important part in a comprehensive SEO strategy.
But as a simple explanation of off-page SEO, this covers any tactics that you use that don’t involve making changes to your own website or publishing content on your own site.
Off-page SEO includes those tactics that relate to activities carried out away from your own website. Link building is often considered to be the main off-page tactic, but this also includes tactics such as content marketing, social media, appearing on podcasts, landing reviews, building local citations, and more.
Different off-page Strategies:
- Link Building
- Brand Building
- Content Marketing
- Local SEO (GMB and Citations)
- Social Media
- Influencer Marketing
- Guest Posting
- Content Syndication