Research Customer’s Needs
Knowing your target audiences needs is the best way to reach them. You have to put yourself in your prospect’s shoes and provide the answers that your customers are looking for when they use the search networks.
First of all, remember that people love to feel appreciated. People also love to save time when it comes to finding the answer to their search query. Keep these basics in mind, as you begin to research your customers’ needs and plan your online advertising campaign.
A competitive audit is an essential strategy for running a profitable Google Ads campaign, especially when planning your match type keywords.
Craft a Powerful USP
The USP which stands for “unique selling proposition” is crucial, when you’re running a Google Ads campaign. Without it, you’re wasting time and money.
Captivate With a High-Converting Landing Page
A study by Econsultancy found that, on average, for every Rs. 100 spent to acquire a lead, only Rs. 1.5/- is spent to convert the lead into a customer. If you’re looking to increase your conversion rate, then your landing page has to appeal to visitors. To do this you need to avoid negative keywords, have a great design, and work in compelling ad copy.
The landing page that you send your ad traffic to is critical to your success. If you miss this mark, you may end up wasting your hard-earned money and your online advertising efforts are sure to suffer.
Create Compelling Ads
If you know what you’re doing, you can write a compelling Google Ad in minutes.
It doesn’t matter what your level of expertise is once you understand your target audience and what solutions they’re searching for, you can better boil down that information, coupled with your product’s benefits into a compelling ad.