Digital Enterprise is a bundled set of technologies that is designed to help a business engage with customers across all digital channels (web, social, mobile and print) in an efficient manner. Adobe Digital Enterprise (ADE) was formerly known as Adobe LiveCycle Enterprise Suite; it combines Creative Suite 5 and Adobe Online Marketing Suite to provide an enterprise with a more effective way to create digital variations of a publication. It also provides tools for distributing the publication and evaluating how successful various channels were in engaging customers.
A digital enterprise is an organization that uses technology as a competitive advantage in its internal and external operations. As information technology (IT) has reshaped the infrastructure and operations of enterprises, digital enterprise has taken on different meanings. Following the introduction of the Web, for example, the term was sometimes used to refer to business activities or new business models that incorporated digital technology, such as the purchase of goods from online sites such as Amazon.com. As more business processes, products and business models are transformed by digitized information, the term will continue to evolve.
Digital Enterprise is an Australian government program that helps small-to-medium enterprises and not-for-profit organizations maximize business opportunities made possible by the National Broadband Network (NBN). The program has a training component that teaches participants how they can use the NBN to improve existing business processes.
In a broad sense, digitalization transforms an enterprise’s original business model and creates new business opportunities by leveraging globally distributed digitized assets and organizational resources merging the intangible processes of product development and production planning with physical production and operational support.
More specifically, digital enterprises focus on converting their data assets into digital formats and automating business processes with scalable technologies that can use and contribute to those assets such as cyber-physical systems, cloud computing, the Internet of Things, artificial intelligence, machine learning, and various software solutions.
Time and cost reduction
The improvement of labor productivity leads to great savings in time and costs in all departments of the organization. In addition, with the implementation of new business solutions, production times are reduced, the margin of error decreases and business competitiveness increases.
Thanks to process automation, employees carry out their tasks in a much more agile, autonomous and efficient way. Also, they can monitor the status of their projects in real time and manage time appropriately.
Improved internal and external communication
Achieving digital transformation in an organization has a direct impact on communication between employees and customers, since the same communication channels are used and accessibility is improved for both parties.
Increased analytical capacity
Opting for digital transformation facilitates the analysis of the data of all company departments. Thanks to the implementation of new data collection systems, work is managed better and, due to greater business insight, the correct decisions can be made at all times.
Expansion of geographical borders
Digitizing the company helps to internationalize the products or services offered, generating important benefits such as increased turnover, reduced risk of crisis and increased competitiveness.
Creation of new business opportunities
By re-establishing the business model, previously inaccessible business structures are created. In this way, new doors are opened to market products or services, regardless of the customer’s location.
Extends the life of the company
The use of new technologies and specialized software, ensures that the company is kept up to date with everything that happens and the consequences it has on users. Therefore, the organization’s life cycle is lengthened and the brand is consolidated.
Decentralization of work and continuous training
With digitization, employees can work from anywhere, increasing team mobility and making work-life balance achievable. This, in addition to continuous training on new technologies, will give employees a positive experience in the company.