BBA211 Business Research Methodology

Unit 1 Introduction [Book]
Meaning of Research		VIEW
Scope of Business Research		VIEW
Purpose of Research: Exploratory, Descriptive, Explanatory		VIEW
Types of Research		VIEW
Criteria of good Research	VIEW	VIEW
Steps in Research Process		VIEW
Unit of Analysis: Individual, Organization, Groups, and Data Series		VIEW
Conceptions, Construct, Attribute, Variables, Hypotheses		VIEW

Unit 2 Data Collection [Book]
Data Collection, Primary and Secondary sources of Data	VIEW
Qualitative and Quantitative Data	VIEW
Methods of Data collection	VIEW
Types of Data	VIEW
Research Process	VIEW
Selection of Basic Research Method: Field study, Laboratory Study, Survey Method, Observational Method	VIEW
Existing Data Based Research	VIEW
Longitudinal Studies	VIEW
Panel Studies	VIEW
Questionnaire Design	VIEW

Unit 3 Measurement [Book]
Measurement, Designing and Writing Items		VIEW
Uni-dimensional and Multidimensional Scales		VIEW
Measurement Scales: Nominal, Ordinal, Interval, and Ratio		VIEW
Rating and Ranking Scale		VIEW
Thurston Scale, Likert Scale and Semantic Differential Scaling		VIEW
Paired comparison		VIEW
Questionnaires Design		VIEW
	VIEW	VIEW
Development and Testing	VIEW	VIEW
Reliability		VIEW
Validity		VIEW

Unit 4 Report Preparation [Book]
Report Preparation		VIEW
Steps in Report writing		VIEW
Literature review and its Significance		VIEW
Essentials of good Research report	VIEW	VIEW
Presentation of Report		VIEW
Ethics in Research, Plagiarism Check		VIEW
Computerized Data Analysis		VIEW