BBA303 Business Policy and Strategy

Unit 1 Introduction [Book]
Nature, Importance and Scope of Business Policy		VIEW
Evolution of Business		VIEW
Forecasting of Business		VIEW
Long Range Planning of Business		VIEW
Strategic planning	VIEW	VIEW
Strategic Management		VIEW
Strategic Management Process		VIEW
Formulation Phase; Vision, Mission, Environmental Scanning, Objective and Strategy		VIEW
Implementation Phase; Strategic Activities, Evaluation and Control		VIEW

Unit 2 [Book]
Need, Characteristics and Categorization of Environmental Factors	VIEW
Approaches to the Environmental Scanning Process	VIEW
Structural Analysis of Competitive Environment	VIEW
ETOP a Diagnosis tool	VIEW
Analysis of Internal Resource	VIEW
Strengths and Weakness, Resource Audit	VIEW
Strategic Advantage Analysis	VIEW
Value-Chain Approach to Internal Analysis	VIEW
Method of Analysis and Diagnosing Corporate Capabilities; Functional Area Profile and Resource Deployment Matrix, Strategic Advantage Profile	VIEW
SWOT Analysis	VIEW
Mckinsey’s 7s Framework	VIEW

Unit 3 Formulation of [Book]
Corporate Strategies	VIEW
Approaches to strategy formulation	VIEW
Major Strategy Option; Stability, Growth	VIEW
Expansion Strategy	VIEW
Concentration Strategy	VIEW
Integration Strategy	VIEW
Diversification Strategy	VIEW
Internationalization Strategy	VIEW
Cooperation Strategy	VIEW
Digitalization Strategy	VIEW
Retrenchment Strategy	VIEW
Combination Strategies	VIEW

Unit 4 Choice of [Book]
Business Strategies	VIEW
BCG Model	VIEW
Stop-Light Strategies Model	VIEW
Directional Policy Matrix (DPM) Model	VIEW
Product/Market Evolution; Matrix and Profit impact of Market Strategy (PIMS) Model	VIEW
Major Issues involved in the Implementation of Strategy
Organizational Cultural and Behavior Factors	VIEW
Organization Structure	VIEW
Role of Leadership	VIEW
Resource Allocation	VIEW