Generation Z grew up on the Internet, devices in hand, and social media in mind. As these ‘digital natives’ begin to enter the workforce, recruiters will need to modernise their approach. This generation will be unforgiving of half-hearted social media strategies and frustrated by long-winded recruiting processes. But that doesn’t mean they are unreachable. The next generation of recruiters is also out there, and with a few smart moves any business can become one of them by differentiating itself and attracting this new breed of talent.
Social Media First
It is essential to reach out to candidates where they are; for younger candidates, this means social media. Paid ads on platforms like Snapchat and Instagram can be compelling, but outreach means more than just posting memes as ads. It is important to create genuinely engaging, original content that appeals to prospective consultants.
Social Media First
It is essential to reach out to candidates where they are; for younger candidates, this means social media. Paid ads on platforms like Snapchat and Instagram can be compelling, but outreach means more than just posting memes as ads. It is important to create genuinely engaging, original content that appeals to prospective consultants.
Making the Most of New Tech
In addition to leveraging social platforms, recruiters can use technology to increase their reach. For example, we can look once more to McDonald’s and their ‘Apply Thru’ service, which is the first to allow people to apply through voice assistants like Amazon’s Alexa.
When it comes to the recruitment industry, Alexa has many of the qualities recruiters often look for in their team (friendly, responsive and fun) so it’s hardly a leap for voice assistants to become an extension of the agency. Recruiters must continue to innovate and think creatively about how to meet potential job seekers on the services and devices they are already using.
Recruite The Next Generation
Attracting the next wave of recruiters will require a consistent and committed approach. Consider the social channels and technology that this new generation favours, offering engaging, personalised experiences and diversifying job offerings; recruitment firms that do so will have the pick of the top Gen Z talent.
Embracing Apprenticeships
The idea that a university is no longer a necessity for job candidates is taking hold, making it important to consider a variety of professional development opportunities. One increasingly popular option is to offer apprenticeships. The UK has seen a significant increase in the number of apprenticeships in recent years. This is partly due to the introduction of the Apprenticeship Levy, which encourages more businesses to offer apprenticeships, but it is also related to a greater drive among young people to find a career path that suits them.
Disillusioned by high university fees, younger generations are increasingly turning to apprenticeships to gain skills in an industry directly. Even tech giants like Apple, Netflix, and Google have recently stated that they don’t consider university or college degree a prerequisite for candidates. What’s more, apprentices can pursue professional qualifications while earning an income.