There are several different perspectives on operations strategy, but one commonly used framework is the “four perspectives” approach, which includes:
Customer perspective: This perspective focuses on understanding the needs and expectations of customers and designing operations to meet those needs. It involves assessing the target market and customer requirements, and aligning operations to provide products or services that meet or exceed customer expectations.
Internal perspective: This perspective focuses on the internal resources and capabilities of the organization, and how to use them most effectively. It involves assessing the organization’s strengths and weaknesses, and designing operations to take advantage of its strengths and overcome its weaknesses.
Innovation and learning perspective: This perspective focuses on the need for continuous improvement and innovation in operations. It involves assessing the organization’s ability to learn and adapt to changing conditions and identifying opportunities for innovation.
External perspective: This perspective focuses on the external environment in which the organization operates, including competition, industry trends, and technology. It involves assessing the competitive landscape and identifying opportunities and threats that may impact the operations strategy.
By considering all four perspectives, organizations can develop a comprehensive and holistic operations strategy that takes into account the needs of customers, the capabilities of the organization, the need for innovation and learning, and the external environment.