Fundamentals of Marketing CCSU B.Com 4th Semester NEP Notes

Unit 1 [Book]
Nature, Scope of Marketing	VIEW
Importance of Marketing	VIEW
Evolution of Marketing Concepts	VIEW
Marketing mix.	VIEW
Marketing environment, Micro and Macro environmental factors	VIEW
Consumer Behaviour an Overview	VIEW
Consumer buying process	VIEW
Factors influencing Consumer buying decisions	VIEW

Unit 2 [Book]
Market Selection	VIEW
Market Segmentation concept and Bases	VIEW
Importance of Market Segmentation	VIEW
Target Market Selection	VIEW
Positioning concept, Importance	VIEW
Bases of Positioning	VIEW
Product differentiation vs. Market Segmentation	VIEW
Product, Meaning and importance, Product Classifications	VIEW
Concept of Product mix.	VIEW
Branding	VIEW
Packaging	VIEW
Labelling	VIEW
After-sales Services	VIEW
Product life-cycle	VIEW
New Product Development	VIEW

Unit 3 [Book]
Pricing, Significance, Factors affecting Price of a product, Major pricing Methods, Pricing Policies and strategies	VIEW
Promotion Nature and importance	VIEW
Promotion Tools:
Advertising	VIEW
Personal Selling	VIEW
Public Relations	VIEW
Sales Promotion	VIEW
Publicity concept and their distinctive characteristics	VIEW
Promotion Mix.	VIEW
Factors affecting Promotion mix. decisions	VIEW
Integrated Marketing Communication Approach	VIEW

Unit 4 [Book]
Distribution, Channels of Distribution meaning and Importance, Types of Distribution channels	VIEW
Wholesaling	VIEW
Retailing	VIEW
Factors affecting choice of Distribution Channel	VIEW
Distribution Logistics, Meaning, importance and Decisions	VIEW
Types of Retailing:
Store based and Non-Store based Retailing	VIEW
Retail Chain Stores	VIEW
Retail Specialty Stores	VIEW
Supermarkets	VIEW
Retail Vending Machines	VIEW
Mail Order Houses Retailing	VIEW
Retail Cooperatives	VIEW
Management of Retailing Operations: An Overview	VIEW
Retailing in India: changing scenario	VIEW
Recent developments in Marketing:
Social Marketing	VIEW
Online Marketing	VIEW
Direct Marketing	VIEW
Services Marketing	VIEW
Green Marketing	VIEW
Relationship Marketing	VIEW
Rural marketing	VIEW