| Unit 1 [Book] | |
| Nature, Importance and Scope of Marketing | VIEW |
| Marketing Philosophies | VIEW |
| Marketing Environment: Macro and Micro environmental factors | VIEW |
| Consumer Decision Making Process | VIEW |
| Market Segmentation, Levels and Bases of Segmentation Consumer Markets | VIEW |
| Market Targeting Concept and Criteria | VIEW |
| Product positioning Concept, Bases | VIEW |
| Unit 2 [Book] | |
| Product Decisions, Concept and Classification | VIEW |
| Levels of Product | VIEW |
| Branding Decisions | VIEW |
| New Product Development | VIEW |
| Product Life Cycle | VIEW |
| Pricing Decisions, Objectives, Factors affecting Pricing, Pricing Methods, Pricing Strategies | VIEW |
| Unit 3 [Book] | |
| Distribution Decisions: Channels of distribution, Types and Functions, Delivering Value, Factors affecting choice of Distribution Channel, Channel Management | VIEW |
| Promotion decisions, Communication Process | VIEW |
| Decisions about Promotion mix. Tools: | VIEW |
| Advertising | VIEW |
| Personal Selling | VIEW |
| Sales Promotion | VIEW |
| Public Relations | VIEW |
| Publicity | VIEW |
| Direct Marketing | VIEW |
| Integrated Marketing Communication approach | VIEW |
| Unit 4 Introduction to emerging Trends in Marketing [Book] | |
| Relationship Marketing | VIEW |
| Sustainable Marketing | VIEW |
| Green Marketing | VIEW |
| Social Marketing | VIEW |
| Digital Marketing | VIEW |
| Social Media Marketing | VIEW |
| Role of AI and Robotics in Marketing | VIEW |
| Ethical issues in Marketing | VIEW |