BBA107 Business Economics GGSIPU BBA NEP 2024-25 Notes

Unit 1 [Book]
Nature, Scope and Definition of Business Economics	VIEW
Difference between Business Economics and Economics	VIEW
Contribution and Application of Business Economics to Economics	VIEW
Micro vs. Macro Economics	VIEW
Opportunity Cost, Time Value of Money	VIEW
Marginalism, incrementalism	VIEW
Market forces and Equilibrium, Risk, Return and Profits	VIEW
Introduction to Behavioural economics	VIEW
Nudge Theory	VIEW

Unit 2 [Book]
Cardinal Utility Approach	VIEW
Diminishing Marginal Utility	VIEW
Law of Equi-Marginal Utility	VIEW
Ordinal Utility Approach:	VIEW
Indifference Curves	VIEW
Marginal rate of Substitution	VIEW
Budget Line and Consumer Equilibrium	VIEW
Theory of Demand, Law of Demand	VIEW
Movement along vs. Shift in Demand Curve	VIEW
Concept of Measurement of Elasticity of Demand	VIEW
Factors affecting Elasticity of Demand	VIEW
Income Elasticity of Demand	VIEW
Cross Elasticity of Demand	VIEW
Advertising Elasticity of Demand	VIEW
Demand Forecasting Need, Objectives and Methods	VIEW

Unit 3 Theory of Production [Book]
Meaning and Concept of Production, Factors of Production and Production Function	VIEW
Fixed and Variable Factors	VIEW
Law of Variable Proportion (Short Run Production Analysis)	VIEW
Law of Returns to a Scale (Long Run Production Analysis) through the use of ISO QUANTS	VIEW
Concept of Cost, Cost function	VIEW
Short run Cost, Long run Cost	VIEW
Economics and Diseconomies of Scale	VIEW
Explicit cost and Implicit cost	VIEW
Private and Social Cost	VIEW

Unit 4 [Book]
Pricing under Perfect Competition, Features, Short Run, Long Run equilibrium Of Firm/Industry	VIEW
Pricing under Monopoly, Features, Short Run and Long Run equilibrium	VIEW
Control of Monopoly	VIEW
Price Discrimination	VIEW
Pricing under Monopolistic Competition, Features, Short run and Long run equilibrium, Demand and Cost, Excess Capacity	VIEW
Pricing under Oligopoly (Cournot Model, Kinked Demand Curve Model)	VIEW