BBA108 Business Communication GGSIPU BBA NEP 2024-25 Notes

Unit 1 [Book]
Meaning and Significance of Communication	VIEW
Process of Communication	VIEW
Principles of Effective Business Communication	VIEW
7C’s of Communication	VIEW
How to Improve Command Over Spoken and Written English	VIEW
Effective Listening	VIEW

Unit 2 [Book]
Idea of a Global World Communication	VIEW
Impact of Globalization on Organizational and Multicultural Communication	VIEW
Understanding Culture for Global Communication: Etic and Emic Approaches to Culture	VIEW
The Cross-Cultural Dimensions of Business Communication	VIEW
Technology and Communication	VIEW
Ethical and Legal issues in Business Communication	VIEW
Overcoming Cross Cultural Communication	VIEW

Unit 3 [Book]
Need, Functions and Layout of Letter Writing	VIEW
Types of Letter Writing:
Persuasive Letter	VIEW
Request Letters	VIEW
Sales Letter and Complaints Letter	VIEW
Employment Related Letters, Interview Letters	VIEW
Promotion Letters, Resignation Letter	VIEW

Unit 4 [Book]
Departmental Communication, Barriers of Communication, Meaning, Need and Types	VIEW
News Letters, Circulars	VIEW
Agenda, Notice	VIEW
Office Memorandums, Office Orders	VIEW
Minutes of the Meeting	VIEW
Project and Report Writing	VIEW
How to Make a Presentation, along With Guidelines of Effective Presentation	VIEW
The Various Presentation Tool	VIEW