BBA404 Design Thinking and Innovation 4th Semester AKTU BBA Notes

Unit 1 [Book]  
Introduction to Design Thinking VIEW
Traditional Problem Solving versus Design Thinking VIEW
History of Design Thinking VIEW
Wicked Problems VIEW
Innovation and Creativity VIEW
Role of Innovation VIEW
Creativity in Organizations VIEW
Creativity in Teams and their environments VIEW
Process of Design Thinking VIEW
Implementing the Process in Driving Innovation VIEW
Mindset for Design Thinking VIEW
Design Thinking for Product and Process Innovation VIEW
Difference between Engineering Design and Design Thinking VIEW
Unit 2 [Book]  
Methods and Tools for Empathize VIEW
Methods and Tools for Define Phases VIEW
Empathize, Methods of Empathize Phase: Ask 5 Why / 5W+H Questions, Stakeholder map, Empathy Map, Peer Observation, Trend analysis VIEW
Define, Methods of Define Phase: Storytelling, Critical items diagram, Define success VIEW
Unit 3 [Book]  
Finalize the Problem Statement, Methods VIEW
Tools For Ideate Phase: Ideate, Brainstorming, 2X2 Matrix, 6-3-5 Method, NABC Method VIEW
Unit 4 [Book]  
Prototype, Types of Prototypes VIEW
Methods of Prototyping: Focused experiments, Exploration map, Minimum Viable Product VIEW
Unit 5 [Book]  
Methods and Tools for Test Phase: Test Methods of Testing: Feedback capture grid, A/B testing VIEW
Solution Overview, Create a Pitch, Plan for Scaling up, Road map for Implementation VIEW

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