BMBIT04 E-business 4th Semester AKTU MBA Notes

Unit 1
Internet Economy VIEW
Evolution and Characteristics of the Digital Economy, Current Trends and Future Outlook VIEW
Introduction to E-Commerce, Definitions and Scope, Historical Emergence and Milestones VIEW
E-Commerce Business Models:
B2B E-Commerce Business Models VIEW
B2C E-Commerce Business Models VIEW
C2C E-Commerce Business Models VIEW
C2B E-Commerce Business Models VIEW
B2A E-Commerce Business Models VIEW
C2A E-Commerce Business Models VIEW
Hybrid E-Commerce Business Models VIEW
Emerging E-Commerce Business Models VIEW
Case Studies of Major e-commerce Ventures VIEW
Unit 2
Setting Up and Managing an E-Business, Launching an E-Business VIEW
Steps in Starting an Online Business VIEW
Tools and Platforms for e-business VIEW
Building and Operating an E-Commerce Website, Web Development Technologies, User Interface and Experience Design VIEW
Customer Acquisition in E-Commerce VIEW
Customer Retention in E-Commerce VIEW
Digital Marketing VIEW
Net-based Promotional Strategies in E-Commerce VIEW
CRM in E-Commerce VIEW
Personalization in E-Commerce VIEW
Payment Systems and Security: Online Payment Options and Platforms VIEW
Cybersecurity issues and Solutions in E-Commerce VIEW
Legal and Ethical Concerns in E-Commerce VIEW
E-commerce Regulations in E-Commerce VIEW
Privacy, Data Protection in E-Commerce VIEW
Ethical Marketing VIEW
Consumer Rights VIEW
Intellectual Property VIEW
Unit 3
Introduction to IT Enabled Services (ITES) VIEW
ITES Categorization: General Services, Specialized Services VIEW
Role of BPO in e-business VIEW
ITES in India: Industry Size, Trends, and Global Contribution VIEW
Mobile Commerce VIEW
Pervasive Computing VIEW
Mobile Payments VIEW
Omnichannel Commerce VIEW
IoT integration VIEW
Legal Framework: IT Act of India: Key Provisions and Business implications VIEW
Unit 4
E-Government VIEW
Fundamentals of E-Governance: Definitions, Concepts, and Objectives, Stages and Maturity models of e-Governance VIEW
National E-Governance Initiatives: VIEW
National E-Governance Plan (NEGP) VIEW
Mission Mode Projects VIEW
E-Governance Implementation Frameworks VIEW
Role of ICT in Public Service Delivery VIEW
Unit 5
Categories and Models of E-Governance: Technology Policy, Infrastructure, Training, and Consulting Funds VIEW
E-Governance Models: Digital Governance, Broadcasting/Wider Dissemination, Critical Flow, Interactive Service, Govt-to-Citizen-to-Govt VIEW
Major E-Governance Service Areas: Public Grievance Redressal (Telephone, Ration Card, Land Records, Police Records) VIEW
Rural and Urban Digital Service Delivery VIEW
Contemporary Issues in E-Business VIEW
Trends in E-Business VIEW
E-Governance:
Artificial intelligence in e-business VIEW
Big data and analytics VIEW
Blockchain VIEW
Smart Contracts VIEW
Sustainability and Ethical Considerations in E-Business VIEW
Data Privacy VIEW
Green IT VIEW
Social Responsibility VIEW

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