Business Communication-II CCSU BBA 2nd Semester Notes

Unit 1
Written Communication: Intra Organizational/ Departmental/ Workplace Communication	VIEW
Office Circulars, Need, Types, Basics of Writing Office Circulars	VIEW
Agenda and Notice	VIEW
Office Memoranda, Office Orders	VIEW
News Letters	VIEW
Positive and Negative Messages	VIEW
Use of Technology for Communication	VIEW
Effective IT communication tools, Electronic Mail, Advantages, Safety and Smartness in Writing Email	VIEW
E-mail Etiquettes	VIEW
Use of Online Social Media for Communication and Public Relations	VIEW
Ethical Dilemmas in use of Social Media for Communication	VIEW
Report Writing, Types of Business Reports	VIEW
Responding to Request for Proposals (RFP)	VIEW
Formal Report, Components and Purpose	VIEW
Organizing Information – Outlining & Numbering Sections, Section Headings, Sub-Headings, & Presentation	VIEW
Reporting in Digital Age, Writing Reports on Field Work/Visits to Industries	VIEW
Business Proposals, Summarizing Annual Reports of Companies, Purpose, Structure and Principles	VIEW
Drafting Minutes of a Meeting	VIEW
Corporate Communication, Channels, Types	VIEW
Target Segments of Corporate Communication	VIEW
Managing Crisis Communication	VIEW
Managing Communication During Change	VIEW
Culture as communication	VIEW

Unit 2
Oral Communication, Meaning, Nature, and Scope of Effective Oral Communication	VIEW
Media for Oral Communication: Face-to-Face Conversation, Teleconferences, Press Conference, Telephonic Conversations, Radio Presentation, Public address and Podcast	VIEW
Techniques of Effective Speech	VIEW
Professionalism and Teamwork	VIEW
Constructing Oral Report	VIEW
Group Discussion	VIEW
Teams Communication	VIEW
Communication during Online Meeting	VIEW
Online and Offline Professional Etiquettes	VIEW
Conducting Appraisals	VIEW
Conducting Interviews	VIEW

Unit 3
Negotiation Skills	VIEW
Cross-Cultural Communication	VIEW
Negotiation Communication with Vendors, Suppliers, Employees, and Other Stakeholders	VIEW
BATNA	VIEW
Body Language	VIEW
Negotiation	VIEW
Impact of Globalization on Organizational Communication	VIEW
Cross-Cultural Frameworks (ex. Geert Hofstede)	VIEW
Culture & Appropriate Communication	VIEW
Etic and Emic approaches to Culture	VIEW
Communication to a Diverse Workforce	VIEW
Overcoming Barriers and Biases in Cross-Cultural Communication	VIEW
Building Inter-Cultural Workplace Skills	VIEW
Cross Cultural Etiquettes Across Clusters/Countries	VIEW

Unit 4
Contemporary Communication	VIEW
Digital Communication	VIEW
Individual Communicating Via Social Media	VIEW
Organizations Communicating Via Social Media	VIEW
Media Literacy	VIEW
Strong Digital Communication Skills, Email, Instant Messaging, Video Conferencing, E-Meetings	VIEW
Digital Collaboration	VIEW
Digital Citizenship	VIEW
Digital Etiquettes & Responsibilities	VIEW
Personal and Organizational Websites	VIEW
Communication through Podcasts	VIEW
Job Searching in Digital Age	VIEW
Creating Resume (CV, cover letter), Creating Customized Cover Messages for Job Applications	VIEW
Purposes and Types of Employment Interviews	VIEW
Performing Optimally in a Job Interview – Do’s and Don’ts Before, During and After the Interview	VIEW