Business Communication-1 Maa Shakumbhari University Saharanpur BBA 1st Sem Notes

Unit 1 [Book]
Introduction to Business Environment and Communication	VIEW
Models of Communication	VIEW
Basics of Communication, Types, Channel	VIEW
Barriers of Communication	VIEW
7Cs of Communication	VIEW
Formal and Informal Communication	VIEW
Listening Skills	VIEW
Communication on Social Media Platforms	VIEW

Unit 2 [Book]
Written Communication	VIEW
Planning and executing different Types of Messages, emails, Formal letters	VIEW
Planning and Layout of Business Letter	VIEW
Informal Messages on e-platforms	VIEW
Negative Messages: Indirect message and Negative Messages	VIEW
Persuasive Messages	VIEW
Request letters to Various Stakeholders	VIEW
Sales Letters, Complaint Letters	VIEW
Follow up Letters	VIEW
Promotion Letters, Resignation Letters	VIEW
Job Application Letters	VIEW
Resume Cover Letters	VIEW

Unit 3 [Book]
Interpersonal Communication	VIEW
Team Communication	VIEW
Managing Communication during Online Meeting	VIEW
Communication with Virtual Team	VIEW
Communication in Gig Economy	VIEW
Presentation Skills (Verbal and Non-Verbal)	VIEW
PowerPoint Presentation Skills	VIEW
Infographics	VIEW
Introduction to Contemporary Alternatives (such as Prezi, Visme, Microsoft Sway, Zoho)	VIEW

Unit 4 [Book]
Digital Communication	VIEW
Social Media and Individual Communication	VIEW
Social media and Organizations Communication	VIEW
Media Literacy	VIEW
Strong Digital Communication Skills: email, Instant Messaging, Video Conferencing, e-meetings	VIEW
Digital Collaboration	VIEW
Digital Citizenship	VIEW
Digital etiquettes and Responsibilities	VIEW
Introduction to Personal and Organizational Websites	VIEW