BBA309 Rural Marketing GGSIPU BBA NEP 2024-25 5th Sem Notes

Unit 1 [Book]
Rural Marketing	VIEW
Concept, Scope, Attractiveness and Challenges of Rural Markets	VIEW
Rural Markets vs. Urban Markets	VIEW
Rural Marketing Environment	VIEW
Rural Market in India, Size and Scope	VIEW
Environment and Emerging Profile of Rural Markets in India	VIEW
Rural Vs Urban Marketing	VIEW
Factors contributing to Growth of Rural Markets	VIEW
Rural Marketing Environment: Rural Environment, Occupation Pattern, Expenditure Pattern, Rural Demand and Consumption Pattern	VIEW

Unit 2 [Book]
Rural Consumer Behavior, Rural Consumers Dimensions: Occupation and Income, Economic circumstances, Lifestyle	VIEW
Rural Consumer buying Behaviour Models	VIEW
Factors affecting Rural Consumer Behaviour	VIEW
Rural Consumer Buying and Decision Process	VIEW
Marketing Mix for Rural Marketing	VIEW
Rural Market Research Approach	VIEW
Rural Marketing Information System	VIEW
Rural Marketing Regulation and Institutional Support	VIEW

Unit 3 [Book]
Rural Marketing Mix.	VIEW
Rural Market Segmentation	VIEW
Positioning Strategies for Rural Market	VIEW
Strategies for New Product Planning and Development for Rural Markets	VIEW
Rural Product Mix., Four A’s of Rural Marketing Mix.	VIEW
Pricing Strategies for Rural Markets, Pricing Policies, Innovation in Pricing of the Products	VIEW
Rural Marketing of FMCG’s and Consumer Durables: Issues and Challenges	VIEW
Importance of Branding, Packaging and Labelling in Rural Marketing	VIEW
New Product Launch Techniques for Rural Markets	VIEW
Nature of Competition in Rural Markets	VIEW
Agri-Tech Start-ups	VIEW
SHG (Self Help Groups) in Product Promotion	VIEW

Unit 4 [Book]
Rural Communication: Challenges in Rural Communication	VIEW
Advertising for Rural Markets, Rural Media	VIEW
Sales Promotion for Rural Markets	VIEW
Branding in Rural Markets	VIEW
Issues in Rural Distribution Channels	VIEW
Tapping the Rural Markets, Rural Retailing, Haats/Shandies, Vans and Mobile Stores	VIEW
Innovation in Rural Distribution Systems	VIEW
Shaping the Future of Rural Marketing, Identifying and Handling Constraints in Rural Marketing	VIEW
Corporate Social Responsibility in Rural Markets	VIEW
Future of Rural Marketing in India	VIEW
Role of Government of Rural Marketing in India	VIEW
Rural Micro Finance	VIEW
Digitalizing the Indian Rural Markets	VIEW
NGOs and Cooperatives in Rural Brand Building	VIEW
Social Entrepreneurship and Rural Development	VIEW