| Unit 1 [Book] | |
| Evolution of Digital Marketing | VIEW |
| Digital Marketing Comparison with Traditional Marketing | VIEW |
| Digital Ecosystems and Business Models | VIEW |
| Digital Consumer Behaviour | VIEW |
| Online Consumer Journey Mapping | VIEW |
| POEM Framework (Paid, Owned, Earned Media) | VIEW |
| Role of Digital Channels in Marketing Ecosystems | VIEW |
| Unit 2 [Book] | |
| Digital Consumer Behaviour Models | VIEW |
| Segmentation, Targeting and Positioning in Digital Markets | VIEW |
| Environmental Scanning | VIEW |
| Digital Readiness Assessment | VIEW |
| KPI Formulation | VIEW |
| Development of Digital Marketing Strategy Aligned with Business Goals | VIEW |
| Unit 3 [Book] | |
| SEO | VIEW |
| SEM | VIEW |
| Social Media Marketing | VIEW |
| Display Advertising | VIEW |
| Content Marketing | VIEW |
| Website Planning | VIEW |
| Website Optimisation | VIEW |
| Platform Marketing (Meta, LinkedIn, etc.) | VIEW |
| Campaign Design and Execution | VIEW |
| Introduction to Web Analytics | VIEW |
| Unit 4 [Book] | |
| AI in Marketing | VIEW |
| AR/VR Applications | VIEW |
| Marketing Automation Tools | VIEW |
| Mobile Marketing | VIEW |
| Mobile Payment Systems | VIEW |
| Data Analytics in Marketing Decisions | VIEW |
| Ethical Issues including Data Privacy, Consumer Protection, and Responsible Marketing | VIEW |
| Unit 5 [Book] | |
| Integrated Digital Campaigns | VIEW |
| Omnichannel Strategies | VIEW |
| Influencer Marketing | VIEW |
| Affiliate Marketing | VIEW |
| E-Commerce Marketing | VIEW |
| ROI Measurement | VIEW |
| Emerging Trends like AI Personalisation, Voice Search, Predictive Analytics | VIEW |
| Future of Digital Marketing | VIEW |
